Snappy Kraken, a leading digital marketing platform for financial advisors, has released its highly anticipated “State of Digital 2024” report. This report recognizes the important role digital marketing plays in today’s changing landscape. It offers valuable insights into digital marketing strategies for advisors, based on an analysis of 250 million data points from campaigns sent by 10,000 advisors.
One significant finding from the report is the large increase in website traffic experienced by advisors who invest in search engine optimization (SEO). Effective SEO strategies resulted in a staggering 94% increase in new visitors to advisors’ websites. The report identifies tactics such as using specific keywords, keeping an updated Google Business profile, and adding a “text me” widget as effective ways to drive organic traffic.
Email marketing also proved to be a powerful channel for advisors, accounting for 55% of traffic to advisor websites and landing pages. The report emphasizes the importance of incorporating video content into email campaigns, as it leads to a remarkable 117% better open rate and a 120% higher click rate. This highlights the power of visual storytelling in engaging clients and prospects.
The report also highlights the effectiveness of text messaging as a communication tool for advisors. With a 97% faster response rate than email, text messaging proves to be highly efficient for timely communication with clients. Snappy Kraken’s acquisition of Advisor Websites and the implementation of the Convos compliant text messaging platform have significantly expanded the dataset available to advisors, enabling enhanced client engagement and personalized communication.
Building and managing email lists also emerged as a crucial aspect of success for advisors. Top-performing advisors were found to have email lists that include nearly 5,100 clients and prospects, emphasizing the value of maintaining a strong and engaged subscriber base. By leveraging the insights provided in the report, advisors can refine their strategies for list building and nurture long-term relationships with their audience.
In addition to providing actionable insights, Snappy Kraken’s report allows advisors to benchmark their performance against the top 20% performers among Snappy Kraken-utilizing advisors. This comparison enables advisors to identify areas for improvement and stay ahead of the curve in a competitive digital landscape.
To further empower advisors, Snappy Kraken has strengthened its partnership with Carl Richards of Behavior Gap. This collaboration aims to equip advisors with the tools and knowledge needed to navigate the complexities of behavioral finance, ultimately enhancing client experiences and driving better outcomes.
Snappy Kraken’s Freedom360 solution, a comprehensive marketing platform that streamlines advisors’ marketing efforts, continues to innovate. This platform provides a seamless and efficient experience for managing campaigns, tracking performance, and optimizing results.
The company’s commitment to excellence has not gone unnoticed, as Snappy Kraken consistently ranks among the top fintechs to work for. Their dedication to fostering a supportive and dynamic work environment is evident, securing them the eighth and third positions on the last two Financial Planning Best Fintechs to Work For lists.
As the digital marketing landscape continues to evolve, Snappy Kraken remains at the forefront, empowering financial advisors with the tools and insights needed to thrive. The “State of Digital 2024” report offers a roadmap for success, showcasing the strategies employed by top-performing advisors and highlighting the opportunities for growth in the digital realm. By embracing these insights, advisors can revolutionize their marketing efforts and connect with clients in meaningful ways, ultimately driving their own success in an increasingly digital world.
