Guaranteed SEO: Now Reaching the Spanish Market

by | Aug 11, 2024 | Digital Marketing News

In the dynamic realm of digital marketing, search engine optimization (SEO) continues to be an essential strategy for businesses aiming to elevate their online presence. As global connectivity intensifies, reaching a diverse audience has never been more crucial. In...

Google and SBDC Boost Local Biz with Digital Skills

by | Aug 10, 2024 | Digital Marketing News

In an era where a robust digital presence is fundamental for business success, Google and the Santa Cruz Small Business Development Center (SBDC) have taken significant strides to support local enterprises. On July 19, 2024, they hosted an in-person workshop designed...

Mastering FMCG: The Power of Share of Search

by | Aug 9, 2024 | Digital Marketing News

In today’s highly competitive fast-moving consumer goods (FMCG) sector, attaining and sustaining brand visibility is vital. The metric known as Share of Search (SoS) has emerged as a key indicator, measuring the proportion of searches a brand garners relative to...

2024 Guide: Smart Ad Budgets for Small Businesses

by | Aug 9, 2024 | Digital Marketing News

In the dynamic realm of digital marketing, small businesses are in a perpetual quest to connect with their target audience efficiently and economically. The inquiry, “How much does advertising cost for a small business?” becomes increasingly relevant as we...

Unlocking Marketing Magic: AI Tools for Precision and Impact

by | Aug 9, 2024 | Digital Marketing News

In the dynamic realm of digital marketing, economic pressures have compelled marketers to achieve more with fewer resources. Small teams are increasingly turning to artificial intelligence (AI) to enhance their productivity and meet objectives, a task that would be...

Emma Johnson Leads True Ad Solutions to SEO Mastery in CT

by | Aug 9, 2024 | Digital Marketing News

Upon visiting True Ad Solutions in Southbury, Connecticut, I anticipated an in-depth discussion on digital marketing with Emma Johnson, the company’s Marketing Manager. What I encountered was not only a professional dive into the subject but also an invigorating...