Google Ad Manager: The DOJ’s Battle Against a Digital Giant

by | Sep 13, 2024 | Digital Marketing News

In a recent in-depth discussion, I had the privilege of interviewing Michael Thompson, a veteran in the ad tech industry and a former key player in News Corp’s digital advertising division. Our conversation held particular relevance in light of the ongoing...

Google Revamps Ad Labels: A Bold Move in Search Transparency

by | Sep 13, 2024 | Digital Marketing News

In the dynamic realm of digital marketing, Google perpetually stands at the cutting edge, innovating to enhance user experience and uphold transparency. On September 11, 2024, Google unveiled its latest experimental feature: a more prominent ad label in search...

Why Media Monitoring Misses Key Stories: The SEO Gap

by Austin Cooper | Sep 13, 2024 | Digital Marketing News

In a recent discussion with Lydia Benson, a seasoned media monitoring expert, we explored the complexities and challenges inherent in media monitoring within today’s digital ecosystem. With her extensive experience working with various brands across multiple...

Data4Amazon Earns Top SEO Honors from TopDevelopers

by | Sep 13, 2024 | Digital Marketing News

Upon entering the bustling office of Data4Amazon in Laguna Beach, California, one is immediately struck by the vibrant energy permeating the space. The walls, adorned with charts, client accolades, and motivational quotes, reflect the dynamic work culture that fuels...

Boost SEO: Why 24M Sites Chose SSL in 2023

by Austin Cooper | Sep 13, 2024 | Digital Marketing News

In the ever-evolving digital landscape, ensuring your website stands out is both an art and a science. Recently, I had the pleasure of sitting down with Laura Bennett, an experienced digital marketer, to delve into an often-overlooked element of SEO strategy: SSL...

Evergreen Content: The Pillar of Lasting SEO Success

by | Sep 12, 2024 | Digital Marketing News

In a recent conversation with Sarah Mitchell, a seasoned digital marketing expert boasting over a decade of experience, I delved into the often-discussed but sometimes misunderstood topic of evergreen content. Our dialogue evolved into an insightful guide on...