by | Jul 11, 2024 | Digital Marketing News
Summary 1. Use Descriptive Anchor Texts: Avoid generic phrases like “Click Here” and use specific, relevant keywords to improve both SEO and accessibility. 2. Avoid Anchor Text Cannibalization: Use unique, varied anchor texts for similar content to avoid...
by | Jul 11, 2024 | Digital Marketing News
Summary 1. Google Volatility Tracking Tools Show Big Movement: There was significant activity observed in the Google Search ranking volatility tracking tools, although the SEO community’s reaction was surprisingly muted. 2. Broad Match Enabled by Default in...
by | Jul 10, 2024 | Digital Marketing News
Summary 1. Google’s multidimensional approach to ranking: John Mueller emphasizes that search rankings are not based on a single factor but a combination of many, including relevance, usefulness, and user experience. 2. Relevance over credibility: According to...
by | Jul 10, 2024 | Digital Marketing News
When I sat down with Emily Carson, a digital marketing strategist with over a decade of experience, her frustration was palpable. “It’s like Google is speaking out of both sides of its mouth,” she said, shaking her head, as she recounted her recent struggles in...
by | Jul 9, 2024 | Digital Marketing News
In a world where digital tools are indispensable, even the best systems occasionally face hiccups. This week, I spoke with Sarah Thompson, a digital marketing manager, about a peculiar issue she, and many others, have been experiencing with Google Search Console. The...
by | Jul 9, 2024 | Digital Marketing News
I don’t cover YouTube SEO here much, but I recently sat down with Emma Foster, a rising star in the YouTube community, to discuss a fascinating post from the YouTube Liaison. This post delved into how traffic sources on YouTube are impacted, and Emma had some...
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