In my role as a journalist, I often have the privilege of engaging with industry experts who are at the forefront of their respective fields. Recently, I had the opportunity to sit down with Michael Thompson, an experienced marketing manager at Dealers United, to delve into their upcoming participation at the Digital Dealer Conference & Expo 2024 in Las Vegas. What unfolded was an illuminating discussion that offered not only a preview of the event but also a deeper understanding of the myriad opportunities it presents for automotive dealerships aiming to enhance their digital marketing strategies.
Michael’s enthusiasm was palpable as he outlined the activities Dealers United has planned for the conference. “We are really looking forward to helping dealerships maximize their online presence,” he began. One of the standout services they will offer is a “14-Point Digital Inspection” at Booth #207. Far from being a superficial review, this inspection is a detailed analysis designed to refine every facet of a dealership’s digital marketing efforts. “Think of it as a health check-up for your dealership’s digital marketing,” Michael explained. “We focus on optimizing local SEO and SEM, as well as enhancing social media campaigns. The objective is to ensure that dealerships are not only visible online but are also effectively engaging with their audience and driving sales.”
When queried about the unique value of this inspection, Michael highlighted its dual benefits. “For starters, participants who book an appointment receive an exclusive gift valued at $100. More importantly, it’s about actionable insights. Dealers leave with a clear, customized plan to improve their digital strategies,” he explained. This approach underscores the emphasis on practical, tailored solutions that can make a tangible difference in a dealership’s online performance.
Among the highlights of Dealers United’s conference agenda is their “TikTok Masterclass for Car Dealers,” scheduled for October 8 at 3:00 p.m. This session will be led by Justin Friend, the Senior Vice President of Dealers United, whose expertise in digital marketing is widely recognized. Michael was particularly enthusiastic about this segment, noting Justin’s passion for TikTok. “Justin is a powerhouse in digital marketing, and TikTok is his latest focus,” Michael said. “The TikTok Masterclass is designed to help dealers create engaging content, navigate the platform’s features, and implement strategies that have proven successful.”
Michael emphasized the evolving importance of TikTok in contemporary marketing. “TikTok isn’t just for teenagers anymore. It’s a dynamic platform that offers a unique way to connect with a new generation of car buyers. This session includes real-life examples of successful videos and ads, making it incredibly practical,” he noted. This insight highlights the shifting landscape of digital marketing, where platforms like TikTok are becoming essential tools for reaching diverse audiences.
As our conversation shifted to the social aspects of the conference, Michael’s tone became even more animated. “You can’t come to Vegas and not have a little fun,” he chuckled. Dealers United is hosting an evening event at MGM Topgolf on October 8, from 6:30 to 9:00 p.m. “We wanted to create an opportunity for attendees to unwind and network in a relaxed setting,” Michael explained. “There will be complimentary drinks, food, and friendly competition. We have reserved bays for attendees to swing by and play for a range of prizes, including a custom-fitted golf club set.”
When I inquired about how one could attend this exclusive event, Michael mentioned that passes are required and can be claimed at Booth #207. “It’s a great way to end the day—by having fun and making valuable connections,” he added. This event underscores the importance of networking and building relationships in a more informal, enjoyable environment, which can be just as crucial as the more formal aspects of the conference.
As our interview drew to a close, I asked Michael what he hoped attendees would take away from their experience with Dealers United at the Digital Dealer Conference & Expo. “Our main aim is to equip dealerships with the tools and knowledge they need to succeed in the digital space,” he said earnestly. “Whether it’s refining their SEO, optimizing social media, or exploring new SEM advertising opportunities, we have the expertise to help them thrive.”
He encouraged interested parties to reserve their digital inspection, RSVP for the TikTok Masterclass, and secure their spot at the Topgolf event. “Don’t miss out on these opportunities to enhance your dealership’s digital marketing strategy and connect with industry leaders,” Michael urged. The upcoming Digital Dealer Conference & Expo promises to be an invaluable experience for automotive dealerships eager to elevate their digital game. Dealers United is set to offer not only insights and tools but also a chance to enjoy some leisure time and build lasting industry connections.
Leaving our meeting, it was evident that those who heed Michael’s advice will come away not only more knowledgeable but also more connected and inspired to propel their dealerships to new heights.
