In the ever-changing domain of education, it is imperative for institutions to remain at the forefront of advancements and methodologies. It is with this understanding that the Dogra Educational Trust has partnered with the ICT Academy to curate an innovative Faculty Development Programme (FDP) with a focus on the burgeoning field of Digital Marketing. This five-day symposium, hosted at the Dogra Degree Law and College of Education, provided an intensive exploration of digital marketing for educators, offering them a suite of the most current tools and strategies to enhance their pedagogical toolkit.
The programme boasted a confluence of scholarly dialogue and industry acumen, drawing upon the expertise of eminent speakers who delivered insights across a spectrum of digital marketing facets, including market research, search engine optimization (SEO), social media marketing, and the utilization of various digital tools. The interaction between theory and practice was palpable, as the curriculum included not only theoretical discussions but also practical workshops. This approach fostered an environment where participants could acquire hands-on experience, ensuring that the knowledge imparted was not only understood but also actionable within their educational contexts.
A pivotal moment at the event was the address by Dr. Samar Dev Singh Charak, a venerated voice within the educational sphere. Dr. Charak highlighted the critical importance of integrating digital resources into contemporary teaching methods. By setting the stage with a call for technological adoption within educational environments, Dr. Charak emphasized the necessity for educators to evolve alongside the digital advancements, thereby enriching the learning experiences of their students.
The culminating valedictory function, presided over by Dr. Bela Thakur, served as a testament to the event’s spirit of collaborative achievement. In an act of recognition, Dr. Thakur Gulchain Singh Charak honored the speakers with mementos, acknowledging their exceptional contributions to the programme’s success. The FDP’s ethos of collective engagement was further reinforced by the contributions of Dr. Samiksha Suri and Aditya Jha, Technical Trainers from the ICT Academy. They brought to the table their profound understanding of current digital marketing trends, thus enhancing the professional development of all attendees.
Dr. Shefali Sharma, delivering her address, spoke to the quintessential role of perpetual learning within the digital age. She called upon educators to remain vigilant and informed of industry progressions and breakthroughs. The FDP’s successful alliance between educational institutions and industry mavens highlighted the potential for symbiotic relationships between the academic and business sectors. Such partnerships are instrumental in bridging the divide between theoretical knowledge and its practical application, setting a precedent for future joint ventures that could further advance educational practices.
As the event concluded, the atmosphere was charged with a sense of rejuvenation and the participants were equipped with a comprehensive understanding of Digital Marketing. The FDP underscored not only the significance of continuous professional development but also the transformative influence of collaborative efforts in equipping faculty members to thrive within the modern digital milieu.
Events akin to the Faculty Development Programme on Digital Marketing act as pivotal agents of change, equipping educators with the capability to adeptly steer through the intricacies of the digital world. The event underscored the necessity for educational institutions to adapt to digital transformations, ensuring that their faculty are empowered with the competencies to lead and excel in a society where digital proficiency is not just advantageous, but essential. In this respect, the FDP has set a benchmark for educational innovation, demonstrating the profound impact of collective enterprise in fostering an educational landscape that is both current and forward-looking.
