Exploring the Effects and Mitigation Tactics of Google’s August 2023 Core Update

by | Dec 23, 2023

The digital world changed a lot because of Google’s August 2023 Core Update. Website owners and digital marketers had to deal with the consequences and figure out how to recover. This article talks about the important facts and observations about the update, and suggests strategies for getting back on track.

The August 2023 Core Update caused a lot of volatility, with the biggest changes happening on August 25th and September 7th. These dates were when search rankings and visibility changed the most. The finance and retail industries were hit the hardest, especially when it came to the top 3 and top 5 positions. Interestingly, the health sector had the least amount of change, which suggests it was more stable.

Compared to the March 2023 update, the August update had a bigger impact in terms of peak changes. But the March update had more overall changes across different search results.

Recovering from a core update means looking at the whole website, not just specific things. Google says website owners should take a holistic approach and make improvements based on that. It’s important to know that low rankings don’t necessarily mean there’s a problem with the pages themselves.

To help with recovery, Google has a list of questions for website owners to think about if they were negatively affected. These questions cover things like content quality, user experience, and technical elements. By answering these questions, website owners can find out what areas need improvement.

While recovery can happen between core updates, the biggest changes will probably come after the next update. It’s important to keep an eye on updates and adapt to them, because they can either reverse or make the impact of previous updates even bigger.

Data from sources like Sistrix, Semrush Sensor, and seoClarity Rank Fluctuation tracker give more information about the impact and changes caused by the August 2023 Core Update. These sources show the biggest changes, spikes, and changes in how visible a website is, which shows how important the update was.

In conclusion, Google’s August 2023 Core Update had a big impact on search rankings and visibility in different industries. It’s possible to recover, but it means looking at the whole website and following Google’s guidelines. By staying informed and adaptable, website owners can lessen the impact of future updates and make sure their online presence stays strong. It’s important for website owners and digital marketers to always be aware of and responsive to the changing algorithms that shape the online world.