Google is once again making big changes in the advertising industry with its latest innovation: the introduction of a “highly rated” feature for Local Services ads (LSA). This new addition aims to highlight top-rated service providers in specific industries, building consumer trust and potentially increasing conversion rates.
The “highly rated” feature, a result of Google’s ongoing efforts to improve user experience, was recently discovered by Anthony Higman, CEO of Adsquire, an online advertising agency. Higman found a sponsored box that showcased LSAs with excellent reviews in certain areas.
Being recognized as “highly rated” by Google is more than just an honor; it has a significant impact on businesses. This prestigious accolade instantly boosts consumer trust, raises brand awareness, and enhances reputation. When potential customers see that Google acknowledges a service provider as highly rated, they are more likely to choose them over competitors.
Currently, the “highly rated” feature is still being tested and not available to all advertisers. Google is carefully evaluating its performance and considering the possibility of extending this feature to all advertisers in the future. This cautious approach ensures that only the most reliable and reputable service providers are showcased.
So, what can service providers expect from this new feature? Featured ads will include a thumbnail image, positive reviews from satisfied customers, opening hours, service duration, local service areas, and a call button. This wealth of information empowers users to make informed decisions based on credibility and service quality.
However, it is important to note that this feature is still an experiment, as clarified by Google. If the “highly rated” call-out fails to meet expectations or perform well, it may be discontinued. This highlights Google’s commitment to the user experience, ensuring accuracy and reliability in the information displayed.
For service providers, being part of the “highly rated” group is not just an accomplishment; it is a game-changer. It provides a competitive edge and increases the likelihood of attracting more customers. Positive reviews and high ratings can significantly impact a business’s success, and this feature offers the perfect platform to showcase excellence.
Naturally, questions arise about how Google determines which service providers are considered “highly rated.” While Google has not disclosed the exact criteria, it likely takes into account factors such as overall rating, number of reviews, and consistency of positive feedback. This rigorous approach ensures that only the best service providers are acknowledged.
The implications of the “highly rated” feature go beyond immediate benefits for service providers. By highlighting reputable businesses, Google also protects users from potential scams or low-quality services. Users can trust that the businesses showcased in the “highly rated” section have been thoroughly vetted and have a proven track record of delivering excellence.
In conclusion, Google’s experimental “highly rated” feature for Local Services ads demonstrates their commitment to improving user experience and providing reliable, relevant information. This addition not only boosts consumer trust but also enhances brand reputation and awareness for service providers. Though still in the testing phase, this feature has the potential to revolutionize how users choose service providers, ensuring they receive high-quality service. Stay tuned for updates on this highly anticipated development from Google.
