Google has made significant changes to its page experience reports in the Search Console to give site owners a deeper understanding of how page experience affects search rankings. The revamp includes removing the good page experience search appearance filter from the performance report, showing a shift in how Google evaluates and presents page experience data.
On November 8, 2023, Google announced the redesign of the page experience reports, emphasizing the need to consider page experience more comprehensively. This update shows Google’s commitment to improving the overall user experience on the web.
One of the main focuses of this update is on Core Web Vitals and HTTPS. These factors are now prioritized in the page experience report because they are crucial for delivering a smooth and secure browsing experience. Core Web Vitals, which include loading speed, interactivity, and visual stability, are important in determining page rankings.
The redesigned page experience overview report in Google Search Console has also been revamped. The new overview screen offers a simpler layout, providing users with basic information and making the reports more accessible and user-friendly.
It’s important to note that page experience includes more than just Core Web Vitals and HTTPS. While these factors play a significant role in page rankings, other elements like mobile-friendliness, safe browsing, and avoiding intrusive interstitials are still important for creating a positive user experience. Site owners should not overlook the importance of these factors, even if they are not highlighted in the new overview screen.
Despite removing the good page experience search appearance filter, site owners don’t need to worry about losing access to valuable data. Other reports in the Search Console still provide insights into page experience, allowing site owners to monitor and analyze various aspects of their website’s performance. This data helps them make informed decisions to enhance user experience and improve search rankings.
However, it’s worth mentioning that support for the search appearance filter in the Search Console API will be removed in 180 days. Developers relying on this filter for data analysis and integration will need to adapt and find alternative solutions.
Google’s decision to revamp the page experience reports highlights its commitment to prioritizing user experience. By providing comprehensive insights into page experience factors, Google aims to encourage web developers to optimize their websites for a better user experience.
These updates align with Google’s broader goal of making the web more accessible, faster, and safer for all users. By focusing on Core Web Vitals and HTTPS, Google aims to push website owners to prioritize these essential elements, ultimately improving the browsing experience for everyone.
In conclusion, Google’s recent overhaul of the page experience reports in the Search Console shows its dedication to enhancing user experience on the web. With a renewed focus on Core Web Vitals and HTTPS, site owners are encouraged to optimize their websites to deliver a smoother and more secure browsing experience. Although the removal of the good page experience search appearance filter may require some adjustment, the revamped reports and comprehensive insights provided by the Search Console continue to support site owners in their quest for better page experience and improved search rankings.