Hexaware Unveils Gen AI App to Enhance Customer Experience

by | Jul 11, 2024


1. Hexaware has launched a Gen AI app for retailers in AWS Marketplace, aimed at enhancing eCommerce operations and customer experience.

2. The app automates product description creation, saving retailers significant time and resources.

3. Its bulk image upload feature streamlines inventory management, making it easier to handle large volumes of products.

4. The ‘Shift Image Lifestyle Transformation’ feature uses Gen AI to update product visuals, aligning them with a brand’s desired aesthetic.

5. Retailers reported improved customer engagement and enhanced SEO due to the app’s capabilities.

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During my recent interview with Emily Crawford, a senior eCommerce manager at a leading retail chain, I had the pleasure of delving into the transformative impact of Hexaware’s newly launched Gen AI app for retailers. Our conversation offered insightful perspectives on how this innovative tool is reshaping the eCommerce landscape by leveraging the power of artificial intelligence.

“Hexaware’s Gen AI app has been a game-changer for us,” Emily began, her enthusiasm palpable. “We discovered it in the AWS Marketplace, which is a treasure trove of software solutions. This app, in particular, stood out because it addresses several pain points that have been a part of our daily operations for years.”

One of the most significant challenges Emily’s team faced was the sheer volume of product descriptions they needed to create. “In the past, we spent countless hours manually writing descriptions for thousands of products. It was a tedious process that diverted resources from other critical areas,” she explained. “The Gen AI app automates this task brilliantly. By analyzing the images we upload, it generates accurate and engaging descriptions almost instantaneously. This not only saves us time but also ensures consistency and quality across our product listings.”

Emily went on to describe how the app’s bulk image upload feature has revolutionized their inventory management. “Previously, managing our inventory was a logistical nightmare. Uploading images for new products, especially during peak seasons, was incredibly time-consuming. With Hexaware’s app, we can upload multiple images simultaneously, streamlining the entire process. It’s like having an extra pair of hands during our busiest times.”

A particularly intriguing aspect of the Gen AI app is its ‘Shift Image Lifestyle Transformation’ feature. Emily shared how this functionality has helped them align their product visuals with the brand’s desired aesthetic. “We strive to create a personalized shopping experience that resonates with our customers. The app uses Gen AI to update and transform product images, ensuring they align with the lifestyle and image our brand represents. This has significantly enhanced our visual merchandising efforts and contributed to a more cohesive and engaging online presence.”

The benefits of the Gen AI app extend beyond operational efficiencies. Emily noted that they have observed marked improvements in customer engagement and search engine optimization (SEO). “The quality and relevance of our product descriptions have improved dramatically, which has a direct impact on our SEO. Better descriptions mean higher visibility in search results, leading to increased traffic and, ultimately, more sales. Plus, the enhanced visuals grab customers’ attention and keep them engaged longer, which is crucial in the competitive eCommerce space.”

Emily’s experience underscores the broader implications of integrating advanced AI tools into retail operations. “Hexaware’s Gen AI app is more than just a convenience; it’s a strategic asset that empowers us to focus on what matters most – delivering an exceptional customer experience. By automating routine tasks, we can allocate our resources more effectively and stay ahead of the curve in a rapidly evolving market.”

As our conversation drew to a close, Emily reflected on the future possibilities that the Gen AI app could unlock. “We’re just scratching the surface of what’s possible with this technology. As it continues to evolve, I’m excited to see how it will further enhance our capabilities and help us meet the ever-changing demands of our customers.”

In conclusion, Hexaware’s Gen AI app is proving to be a powerful tool for retailers looking to streamline their operations and enhance customer engagement. By automating product descriptions, simplifying inventory management, and transforming product visuals, the app enables retailers to deliver a more personalized and compelling shopping experience. Emily Crawford’s insights offer a glimpse into the transformative potential of this innovative solution and underscore its value in the competitive world of eCommerce.