Renowned agency Ignite Visibility has acquired Integrated Digital Strategies (IDS) in a strategic move to dominate the franchise digital marketing sector. This is Ignite Visibility’s first acquisition since partnering with Mountaingate Capital, a private equity investment firm focused on growing companies. The addition of IDS enhances Ignite Visibility’s capabilities and solidifies its position as a national leader in franchise digital marketing.
Ignite Visibility is well-known for its excellence in digital marketing. Adding IDS to its portfolio allows the agency to further enhance its expertise, particularly in industries where local discoverability is important.
Launched in 2012, IDS has established itself as a leader in the franchise community. The company specializes in providing tailored digital marketing strategies for franchisors and franchisees, including SEO, paid media, content marketing, social media management, and website development. IDS has helped clients boost franchise sales, enhance brand image, and improve the discoverability of local franchisees.
Headquartered in Orlando, Florida, IDS is a trusted name in franchise digital marketing. Its deep understanding of the franchise community and proven track record make it an ideal partner for Ignite Visibility as they expand within the industry.
The acquisition aligns with Ignite Visibility’s mission to become a digital performance marketing agency for national-to-local campaigns. By leveraging the expertise of both companies, Ignite Visibility is well-positioned to deliver exceptional results for clients in the franchise sector.
Ignite Visibility CEO John Lincoln expressed excitement about the acquisition, recognizing the value IDS brings to the agency. Lincoln stated, “We are delighted to welcome IDS to the Ignite Visibility family. This partnership allows us to leverage IDS’s understanding of the franchise community and their track record of success. Together, we will lead the franchise digital marketing industry.”
Stephen Galligan, IDS CEO, echoed Lincoln’s sentiment, acknowledging the opportunity to provide greater value to partners by joining forces with Ignite Visibility. Galligan said, “We are excited to leverage Ignite’s expertise, resources, and services to deliver even greater value to our partners.”
Both Ignite Visibility and IDS prioritize operational excellence, client service, and data-driven results. This shared vision enhances the capabilities and offerings of both companies, benefiting clients in the franchise digital marketing space.
Joe Mohay, IDS co-founder, will become President at Ignite Visibility, further strengthening the leadership team. Mohay’s experience in franchise development and franchisee marketing services will contribute to Ignite Visibility’s growth in the franchise digital marketing sector.
The partnership between Mountaingate Capital and Ignite Visibility played a critical role in facilitating this acquisition. Mountaingate Capital supports the growth of marketing services companies, enabling Ignite Visibility to pursue strategic acquisitions and expand its offerings for clients.
Ignite Visibility’s data and analytics platform, CertaintyTech, further enhances its capabilities. This platform enables the agency to deliver measurable ROI, particularly in industries where local discoverability is crucial. Integrating IDS into Ignite Visibility’s operations will leverage CertaintyTech to achieve even greater results.
Through the acquisition of IDS, Ignite Visibility reinforces its commitment to operational excellence, client service, and data-driven results. This strengthens its presence in the franchise community, positioning the company as a national leader in delivering measurable results for franchisors, franchisees, and franchise development teams.
With a comprehensive suite of services, including SEO, paid media, social media advertising, email marketing, CRO, and website design and development, Ignite Visibility ensures clients receive a holistic and tailored approach to their digital marketing needs. With the addition of IDS, Ignite Visibility is ready to meet the evolving demands of clients in the competitive digital marketing landscape.
In conclusion, Ignite Visibility’s acquisition of Integrated Digital Strategies is a significant milestone in the company’s growth strategy. By expanding its expertise in the franchise digital marketing sector, Ignite Visibility solidifies its position as a national leader in delivering measurable results for franchisors, franchisees, and franchise development teams. With a shared vision of operational excellence and data-driven results, Ignite Visibility and IDS are set to provide exceptional value to clients in the franchise community.
