Upon entering Tandon Eye Hospital in Andheri, Mumbai, one is immediately struck by an atmosphere that seamlessly blends professionalism with a profound dedication to patient care. Since its founding in 1990, this esteemed institution has been a cornerstone in the field of ophthalmology. In a recent discussion with Ms. Priya Sharma, the hospital’s Digital Marketing Manager, the focus was on the hospital’s recent partnership with Orion Digital to enhance their digital communications strategy.
“Mumbai, 19th September 2024, marked a pivotal moment for us,” Ms. Sharma began, her enthusiasm evident. “While we have always prioritized patient care and treatment excellence, we recognized that in today’s digital age, extending our reach and engagement beyond the physical confines of our hospital is crucial.”
The significance of this partnership is clear. With a history of treating over 500,000 patients and performing more than 30,000 cataract surgeries, Tandon Eye Hospital has achieved remarkable milestones. However, the digital landscape offers unprecedented opportunities for growth and engagement.
“We chose Orion Digital because of their comprehensive approach to digital communications,” Ms. Sharma explained. “They are not just focusing on one aspect but are integrating Social Media, SEO, and performance-based advertising to create a cohesive digital strategy.”
Orion Digital’s mandate is extensive, covering social media marketing, search engine optimization, and targeted advertising aimed at specific patient groups. This holistic approach is designed to drive traffic to the hospital’s website while enhancing patient interaction and engagement.
“Take social media, for instance,” Ms. Sharma elaborated. “It’s not just about posting content. It’s about creating meaningful interactions. Orion Digital is helping us craft content that resonates with our audience, educates them about eye health, and makes them feel connected to our mission.”
One of the most intriguing aspects of this partnership is its focus on medical tourism in ophthalmology. Mumbai is already a hub for medical tourism, and Tandon Eye Hospital aims to position itself as a premier destination for eye care.
“Medical tourism is a growing field and a great opportunity for us,” Ms. Sharma said. “Orion Digital is helping us target specific geographic regions through performance-based advertising. This means we can reach potential patients seeking world-class eye treatment services and convince them to choose Tandon Eye Hospital.”
This partnership is more than just a business decision; it is a strategic move to elevate the hospital’s mission of making eye health more accessible. Dr. Ashok Tandon, the hospital’s founder, succinctly encapsulated this vision: “This partnership will enable us to reach a wider audience and offer improved access to vision care information, best practices, and treatment options.”
When asked about the immediate changes observed since the partnership began, Ms. Sharma shared, “Though it’s early days, we are already seeing an uptick in our online engagement. More people are visiting our website, interacting with our social media posts, and inquiring about our services. It’s a positive start, and we are optimistic about the future.”
Orion Digital shares this optimism. Arshad Jamal, the Group Head at Orion Digital, commented on the unique challenges and opportunities that come with digital communication for healthcare providers. “Hospitals need a strong patient engagement program with significant local visibility, especially within a 10 km radius. Our goal is to help Tandon Eye Hospital connect more effectively with their target audience through creative and locally optimized strategies.”
As our conversation concluded, it was clear that Tandon Eye Hospital is on the verge of a significant transformation. Their unwavering commitment to patient care remains, but their approach to reaching and engaging with their audience is evolving. The partnership with Orion Digital represents a step toward a future where digital communication bridges the gap between healthcare providers and patients, making essential services like eye care more accessible to all.
Leaving the hospital, one cannot help but appreciate how technology and strategic digital communication can transform traditional sectors like healthcare. Tandon Eye Hospital’s journey with Orion Digital exemplifies how embracing change and innovation can lead to greater outreach and impact, ultimately benefiting the community they serve.
