In the fast-paced and ever-evolving digital world of today, businesses find themselves in a constant pursuit of captivating their audiences and driving conversions. In this quest, the undeniable power of visuals takes center stage. From stunning imagery to compelling videos, visuals have emerged as the secret weapon behind successful marketing strategies. Let us delve into the captivating world of visuals and explore how they can turbocharge both SEO performance and conversions.
Matthew O’Such, the Vice President of Digital Marketing & SEO at Getty Images and iStock, stands as a true visionary in the realm of visuals. O’Such comprehends the crucial role visuals play in seizing consumer attention and steering traffic towards websites. In fact, he reveals that video posts on a brand’s social media pages have now become the deciding factor in whether or not consumers make a purchase, even after visiting a physical store.
This shift in consumer behavior has paved the way for social platforms like TikTok and Instagram to become vital conversion channels for small businesses. TikTok, in particular, harnesses the power of hashtags to assist users in finding and exploring content. By cleverly leveraging popular hashtags, brands can ensure their content reaches the right audience and achieves maximum visibility. Interestingly, videos with a handheld or homemade feel tend to resonate better with TikTok audiences.
However, the impact of visuals extends beyond mere images. High-resolution images are key to achieving higher search engine rankings. Not only do these images enhance the user experience, but they also contribute to better page rankings, conversions, backlinks, and traffic. What’s more, content that incorporates visuals is viewed up to 94% more than plain text. Astonishingly, though, a staggering 43% of marketers struggle to consistently produce visual content for SEO purposes.
Visuals, in the form of videos, are also a formidable tool for boosting SEO and conversions. The inclusion of videos on landing pages can result in a jaw-dropping 80% increase in conversion rates. In fact, videos are 53 times more likely to reach the front page of Google compared to plain text. With an impressive 87% of marketers utilizing videos as a marketing tool, it becomes evident that videos play a crucial role in helping users comprehend products or services better, ultimately leading to increased sales.
When it comes to platforms like TikTok, sound becomes a vital element for success. Surprisingly, 70% of TikTok users watch ads with sound on, emphasizing the importance of incorporating sound into video content. Additionally, businesses must stay up-to-date with trending hashtags on TikTok to ensure their content aligns with popular topics and reaches a wider audience.
On the other hand, Instagram offers unique targeting capabilities for advertisers. By leveraging demographic, location, and behavioral targeting, businesses can reach specific audiences and significantly enhance their chances of being discovered through advertising. Optimizing a brand’s Instagram profile with relevant keywords further improves visibility in searches.
While visuals undoubtedly hold immense power, businesses must exercise thoughtfulness in their visual choices. The ever-evolving landscape of consumer visual processing demands visuals that harmonize with the content, elevate SEO performance, and drive conversions. This entails creating an emotional connection through visuals, allowing consumers to resonate with the brand on a deeper level.
Looking ahead, the importance of visuals in marketing strategies will only continue to grow. By as early as 2023, businesses will need to establish an emotional connection with consumers through visuals in order to truly make an impact. Whether it be through high-resolution images, engaging videos, or clever illustrations, visuals possess the ability to captivate audiences and deliver stronger SEO results, ultimately leading to higher conversions.
To conclude, the power of visuals in the digital age cannot be overstated. From the influence of video posts on social media to the impact of high-resolution images on SEO performance, businesses must harness the potential of visuals to excel in the competitive landscape. By forging an emotional connection and strategically employing visuals, brands can effectively engage their target audience, elevate their SEO rankings, and drive higher conversion rates. So, embrace the power of visuals and witness your business soar to new heights in the digital realm.
